Shell retailers asked for a promotion that would increase volume during winter months, drive traffic inside their c-stores, and generate new customers.
We developed a turnkey promotion with a high value proposition of a free lift ticket with fuel purchase. SKI FREE® provides instant redemption for the consumer and easy execution at the station level. SKI FREE® is celebrating its 10th year with Shell and is currently the largest ski promotion in the United States.
“We definitely saw new customers and an increase in volume we normally wouldn't see. This has been one of the very best advertising programs we have ever done… Thanks!” –R & B Systems, Inc.
“I've been in the habit of going to Shell since the first winter that I realized that every fill-up came with a free lift ticket. It's a great promo that has definitely steered me to Shell!” –Barclay F.