FILL UP & SPLASH DOWN™
Shell wholesalers wanted a promotion that would capture summer travelers and gain market share.
OutWest Promotions developed a partnership with local tourist attractions to offer families a discount coupon after a purchase at the pumps and a visit into the c-store. The offer was available all summer, providing the stations repeat customers and positive consumer messaging.
“All feedback was incredibly positive. Customers seemed really pumped to get a free pass. We had tons of phone calls to see if we participated. Very successful.”
–Shell Station, Madison, Wisconsin